This may all seem like I’m digressing a little bit, but with this in mind, you can see why they wouldn’t hire a larger venue to show off the big, shiny, new Horus Heresy. I applaud them for the stance they’ve taken there, but I can certainly see why many were irked that it had taken so long for the powers that be to make the call. They were assessing, checking, double checking and making sure for too long, and so the statement they put out was met with little fanfare, and more than a few “better late than never, I guess” comments. GW did the right thing, but it took them too long. Many companies did this early, some perhaps throwing caution to the wind, but many (most) will have been confident that their bottom lines wouldn’t suffer too much (and more than a few hopefully acted purely on moral reasons). Take the recent example of GW to suspend operations in Russia. This may be sensible, but it can hurt them too in instances like this. GW would still rather be certain than take any risks, even when the potential rewards are huge. Their initial movement onto the stock exchange in the 90s nearly ruined the company, and the necessary shifts that brought AoS and Primaris Space Marines into being rocked the boat too, though both of these examples have proven to be great successes in the long run (though the company is not keen to place too many bets like this). That fear comes from a couple of times in the company’s past when they almost went to the wall. Games Workshop are a company constrained by old habits, an unwillingness to spend, and a fear of over-reaching that perhaps they shouldn’t have anymore. I still know many of the people on the events team and they are among the most hard working and long suffering in the company, but there really aren’t many of them, which seems a little ludicrous considering how big GW’s events could become in the coming months and years.
The coffers are closely guarded, and the manpower and resources are always stretched in areas like this, so they don’t have any other options really. There are too many fans, and it just doesn’t work.īut Games Workshop is not often capable of responding quickly to things like this. Holding important and prestigious events in the hobby at Warhammer World in 2022 would be like asking Liverpool FC or Manchester City to play their home games at Oxford United’s ground. I knew it was going to be popular, but the number of complainants surpassed my expectations, and should make those in charge of such things at GW think again. So when those Heresy event tickets sold out in a couple of minutes, I was not surprised, but I was a little shocked to see so much anger towards the situation online.
Hobby popularity boomed during lockdown and more people than ever are enjoying toy soldiers, and the converted sports hall in Nottingham is a fine base for smaller events, but it’s just not big enough for these sort of hype events anymore. Not for a global company like GW at any rate. The issue here is that Warhammer World, despite being a fun venue (gives us all a chance to get another picture with the Rhino in the carpark), is not a big venue. It was always going to be supremely popular, and due to the uncertainty caused by the economy and the pandemic, holding an event to celebrate this was always going to be held at Warhammer World. The Horus Heresy has a large, dedicated community, and the excitement surrounding a new iteration of the game has exhilarated even more people about this branch of the GW hobby. They were sold out in seconds by all accounts, and this has left some people rather put out.
Earlier this week, some tickets went up for sale for the Heresy event at Warhammer World.
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